Recently, the opening ceremony of Jiangsu Soho Silk General Store was held at No. 472 Zhongshan East Road. As an all-round one-stop silk brand display complex with the background of state-owned enterprises in the industry, it will inject new vitality into the silk industry in Jiangsu and bring a better shopping experience to Nanjing citizens. Soho aims to display and sell silk brands in a new platform, which will help promote silk brands to better and more actively explore the domestic consumer market and accelerate the transformation of enterprises to the high-end of the industrial chain. Leadership team members of Soho attended the ceremony, and all the staff of Brand Development Department participated in the activity together.
The pursuit of classic brand revitalization
At the opening ceremony, the team members of Soho shares collectively cut the ribbon for the opening of the flagship store of Silk General Store. Soho shares party secretary and chairman Xu Yuxiang said in his speech, the opening of Silk General Store marks the firm determination and innovative initiatives of the enterprise to revitalize the development of the Soho silk brand, the future will give full play to its cultural attributes, to the public to fully demonstrate the cultural heritage of the Soho state-owned brand, so that the product and the depth of the integration of culture, and to further expand the brand's popularity and influence. Soho shares in recent years has been working hard to build China's own brand, with the traditional silk culture as the root and characteristics of the brand development as an important symbol of high-quality development of enterprises, and continue to expand the development of its own brand space, Soho Silk to the country, to the world. After careful preparation, the Silk Fair fully demonstrated the momentum of the Soho Silk brand in the cocoon silk industry steady development, marking a new step in the process of continuing to promote the strategy of independent brands, opened a new chapter in the development of "branding".
Innovative service value enhancement
Soho Silk General Store flagship store is the first brand of Soho shares integrated store, the function of the positioning is mainly product sales, display, experience and brand culture publicity and promotion, aimed at the Soho "old" silk brand of excellent culture and high-quality products into the people's side, to the world. At present, the flagship store mainly focuses on the "Soho-ROYAL" brand, and its new and old brands will also be displayed. Products in the store are mainly divided into silk jewelry series, classic home wear series, cultural and creative products series, silk home textile series, silk baby series, silk fashion and other categories, the next step will continue to enrich the series of products, continuous innovation and continue to create high-quality fashion silk brand awareness.
After the opening ceremony, guests visited the display center. In the product display area, the classic silk products let guests recall the past; cultural and creative product series, small and exquisite, lovely image; silk fashion series let the audience stay and stop, one by one to experience the trial; silk home textile series of home cozy breath ...... show the traditional charm of the traditional silk brand of the SoHo and innovative vitality.
Linking tradition Empowering the future
China is the hometown of silk, mulberry silkworms, reeling and weaving silk has a history of nearly seven thousand years. For many years China's silk products are mainly exported, the domestic market sales accounted for a relatively low, coupled with the impact of the international trade environment, India and other countries on China's cocoon silk products repeatedly set limits to expand the export market space is getting smaller and smaller. In recent years, Soho shares cocoon silk industry is committed to building silk brands, and actively explore the domestic market, promote domestic silk consumption. Soho shares draw on the successful experience of benchmark enterprises in the industry, the timely launch of the "high-grade silk logo", which marks the Soho shares cocoon silk brand to promote the development of the industry's orbit. June 10 this year, Soho shares in the "China Silk" demonstration store marketing competition won the "four-star demonstration store" honorary title, focusing on the display of China's silk brand style.
The future of "Made in Soho" is also the future of Soho. The Party Committee of Soho will be committed to polishing the brand of Soho Silk, creating market demand with higher standards, better taste and better brand, driving industrial innovation, improving enterprise quality, further enhancing the core competitiveness of Soho Silk and Textile Industry, brand influence, and injecting new vitality and stimulating new kinetic energy to promote the high-quality development of the industry and build a modernized industrial system. Soho is actively building a "brand base + brand publicity + brand maintenance" trinity of publicity model, the next step will be "China's finest" "century-old store" two big Next, we will take "China Excellence" and "Century-old Store" as the two "brand bases" as the carrier, and "tell the story of Soho" as the traction, actively promote the Soho Silk brand links to high-quality resources for the strategic transformation and development of the Soho shares brand to help and empower.
